Infused with hops (yes, from beer), the 30 proof Styling Cream provides a weightless hold and a natural sheen that gives your hair an effortless look. Great as your pre-style cream, your daily styling product or even your beard tamer (for those loose ends), this jack-of-all-trades will find its way into your daily regimen. For optimal performance, emulsify a dime-sized dollop in your hands and work through towel-dried hair. No parabens, no sulfates, and no artificial dyes.